Millennials: Who Are They & Why Do You Care About Getting Their Business?

by Josh Amidon 

 Millennial

/miˈlenēəl/ 

Noun

                A person born between 1982 and 2002.

Narcissistic, self-important, broke and wasteful – these are ways many Baby Boomers describe the Millennial generation. The truth is, Millennials spent $1.3 trillion in 2014 and $2.45 trillion in 2015 - plus, they’re the most likely generation to try new brands, products and experiences. That should be enough for any small business owner to sit-up and take notice, but the problem is too many people have too many preconceived notions about their personality and interests. Because of this, It can be hard to know how to approach this generation through marketing. The answer is easy and I'm going to break it down in three easy steps.

1.       Mobile, Mobile and More Mobile Marketing

If you read this blog enough, you know I’m a huge proponent of mobile marketing. Want to know why? Over 85% of millennials have their smart device attached to their hip. Whether you love it or hate it, it’s essential when you target this generation.  

2.       Targeting Procedures Have Changed

Millennials are the most non-traditional generation so far, and they don’t value traditional life-stage advertising the way previous generations did. Because of this, targeting millennials based on social causes or those who follow specific celebrity personalities tend to be more fruitful.

3.         Have A Big Digital Foot Print

You’re not going to believe me when I say this, but I promise it’s true - a good deal of millennials have never known a world without the internet and social media. GASP! SHOCK! HORROR! There, now that we’ve gotten over the lost innocence of this generation…This fact has trained millennials that solving any issue is only a Google search away – primarily blogs and social media. 

If you need any help with the steps above, please don’t hesitate to reach out to me at Josh@asterfg.com or (315) 258-8780.