How To Hit 10,000 Followers On Instagram!
Over this past weekend, my little local marketing agency hit 10,000 on Instagram! I was also named one of the most followed local business’ in CNY!
Our current mood:
THE PERKS OF REACHING 10K
The biggest thing that happens to your account when you reach 10k followers (at least right now) is that you can attach links to your stories. Instead of saying “Check the link in my bio” you can directly link to articles, photos, or anything you can hit with a URL.
The major advantage of this is that you can share blog posts/content directly with followers who are interested. The second major advantage is that if you are talking about something (a news article, a video, podcast, whatever) it’s a lot easier to give context without having to explain in detail what you’re talking about.
HOW THE HELL DID I DO IT?
I followed the 4 E’s religiously!
1. Educate
Educational content can be helpful to your followers in the short term, and over time it can present you or your business as an industry expert. People are more likely to hire an expert. Just one piece of advice, present the material in a fun and accessible way. Educating your followers is tricky, you want to be informative, but not boring. No one goes to social media to be lectured to.
2. Entertain
Humor is one of the simplest ways to trigger emotion. So why not have something funny to make your audience laugh? As I started to say above, when people follow a business they want to see the face of that business, no matter how big or small. No one wants to follow a lifeless, boring, never-ending lecture. People want to see content that engages them and makes them laugh. Entertainment will have your followers coming back for more every time and will allow them to see the sense of humor your company possesses. Don't forget, whatever content you generate must relate to your brand.
3. Engage
It is important to have engaging content on social media. Social media is successful because it is a place where people can go to engage with one another; whether that is through laughing at a shared video, or commenting on a shared post. 62 percent of shoppers will become loyal customers of brands that engage with them.
4. Evangelize
Technically, Evangelize means spreading the word of God. In this case, Evangelize means spreading the word of your company or brand. You want to turn your followers into walking/talking billboards for you. Social media can make it easier for your customers to refer you to new customers. Word of mouth influences 50% of allllll money spent in the world!
As always, I’m here for you. If you need anything or want something explained further, don’t hesitate to reach out to me josh@amidonmarketing.com or (315) 427-9213 (that's my cell, so feel free to text).
